Gawker x IFC
Branded Video Concept
When the hit IFC comedy series Documentary Now! made a spoof of the Talking Heads’ beloved concert film Stop Making Sense, the only logical thing to do was capture the band’s reaction to it on camera.
I helped produce this branded video as part of an awareness campaign for the show’s second season while working at Gawker Media. It gained lots of attention from the press, with write-ups in Pitchfork and Forbes.