Jezebel x Toyota

Branded Video Concept

Toyota wanted to create awareness of its sporty Corolla Hatchback among free-spirited female drivers on Jezebel.com.

While working in-house at Jezebel’s parent company, Gizmodo Media Group, I developed branded videos that integrated the vehicle into stories of women who are carving a path in action sports. This piece followed BMX rider Nina Buitrago around her haunts in Austin, Texas.