PowerFlex

Digital Rebrand

PowerFlex, a leading North American clean energy developer, embarked on a major rebrand in 2023 that included a complete overhaul of its digital presence.

Working in-house as a member of PowerFlex’s marketing team, I helped the company define its vision, mission, and value proposition in addition to writing the majority of the new corporate website and providing direction on its design, UX, and functionality.

I also wrote and produced an animated explainer video outlining the features and benefits of PowerFlex’s all-in-one cleantech solution that includes solar generation, energy storage, and electric vehicle charging.