The Onion x Pizza Hut

Branded Video Concept

Pizza Hut wanted to tap into the zeitgeist to get the word out on their new delivery pouch, and the solution was to put the brand at the center of a series of spots that parodied well-known TV shows.

I came up with the idea for this one while collaborating with Onion Labs, The Onion’s branded content studio, that poked fun at arguably the hottest streaming series of the past decade.